Turn Branding on Its Head : A Cheeseburger's Tale

Ever pondered what it would necessitate to revitalize a humble cheeseburger into a marketing sensation? Well, our friend Carl the Cheeseburger is about to illustrate just that. Carl's been feeling a little ordinary. He knows his classic recipe is tasty , but he's yearning something more. He wants to stand out in a world of burgers . That's where th

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